Persuasion Power – How to Get Others to Say YES More Often

Many companies are selling the wrong thing–customers and clients no longer spend money to acquire things and services. Sustained spending only comes when we offer a desired emotional experience.

The leader who is not skilled at persuasion must too often lean on position and title. We teach leaders how to get YES without being aggressive, authoritarian or pulling rank. Understanding how the human mind works in decision making leads to extraordinary abilities to sell ideas, negotiate and enroll others.

WHAT YOU GET

You will benefit from the full experience of Persuasion Power—

• The audio book as presented verbatim by the author—with his emphases and interpretations
  This includes MP3 files you can load to your phone or other devices for ongoing listening and learning
• An entire seminar presenting the principles, approaches and applications designed to sharpen your skills at getting YES more often and adding zeroes to your paycheck in sales, negotiation or other bonus related jobs. This gets deeper into the principles of the book and teaches you the art and process of how to push the right buttons, based on how the human mind works. It opens up powerful influence strategies to persuade, enroll and align others to what you want and want them to do.
• PDF handout pages that illustrate concepts from the audio seminar.

This is a rich experience that you will thoroughly enjoy!

WHAT YOU LEARN

Persuasion Power is based on Alvin Day’s book of the same name. You are provided with the proven five-step communication process that many multinational, Fortune 500 companies teach their people for development of persuasion skills. You will learn:

• The primary factors that influence human decisions;
• Why altruism and authoritarianism are not sustainable results generators in business or personal relations;
• Clarity on the customer decision process—how to influence it;
• The importance of feelings & emotions versus logic & facts;
• What people really want and how to give it to them;
• The importance of wants versus needs;
• Why practical benefits are not enough to sell your ideas—what really works instead;
• How to find the pain and leverage it kindly.

HOW YOU BENEFIT

Leaders gain keen insights into the human mind—how it works and what it wants. This entails:

• Improved selling skills for products, service, ideas and proposals;
• Improved negotiating skills;
• Greater skill at enrolling other, getting support and collaborating for mutual benefit;
• Increased frequency of getting YES;
• Better results, rewards and recognition.

WARNING:
Do not use this information to manipulate others. Yes, it is that powerful. Use it with a good heart, to effect positive change.