Pepsi does not advertise dark, sweet, carbonated water. No, their ads clearly show that if you drink Pepsi, you too can be sexy or virile, free, successful and on the go. Nike does not sell foot-containers made of rubber and canvas. No, they make you fashionable, athletic and cool. What can we learn from the highly successful, multi-billion dollar marketers?
There is a reason that they are so successful. You too can experience dramatic growth, whether you sell ideas or widgets, if you are willing to redefine what you sell in the ways suggested. The thing you offer to the marketplace is not, inherently and intrinsically, what the customer desires. Instead, it is a mere conduit through which to deliver a desirable emotional experience to the customer. Widgets are commodities, interchangeable and cheap. An emotional experience is unique, inherently desirable and makes customers want to come back and buy again.
Examples:
- Home Buyers: They may need a house, but they want/desire home, safety, security, comfort and curb appeal.
- Bank Customers: They may need a loan but they desire convenience, freedom, flexibility and access.
QUESTIONS:
What do you sell? Redefine it into the emotional, experiential benefits it delivers to customers. Ask, “How can I deliver it with the best experience the person/customer could have?”
(Source: Book, Persuasion Power—Alvin Day)
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I hope that I am doing well at selling love as my product. I hope that everyone that comes in contact with me tastes and feels what love is like. I try to be as compassionate as possible and as motivational to others as I can be. We are all stars and we are meant to shine. “I believe in you, you are capable of achieving anything your mind perceives. You matter.” My words are a representation of the product I sell to persons and I hope that they feel the support I am extending to them, though it might be a spark, it only takes a spark to get the fire going.
Your commitment to selling love as your product is truly admirable. Your words exude compassion, motivation, and belief in the inherent potential of every individual you encounter. By offering support and encouragement, you’re igniting sparks of hope and empowerment in those around you, paving the way for them to shine brightly. Your dedication to spreading love and positivity is undoubtedly making a profound impact on those who interact with you. As you continue on this path, have you encountered any specific strategies or approaches that have been particularly effective in conveying love and support to others? How do you ensure that your message resonates authentically with each person you engage with?
I aspire to spread like-mindedness, compassion, and empathy to others in every interactio be it with friends, family, or strangers. My goal is to imbue each encounter with a profound sense of mutual understanding and connection. In a world yearning for deeper connections, I believe that offering assistance with an open heart and listening with genuine empathy is invaluable. This belief transforms my ability to share love, compassion, and empathy from a mere transaction into a profound and impactful transformation, both for myself and for those I engage with
I provide customers with more than just products or services; instead, I offer enriching experiences that cater to their emotional needs and desires. By focusing on delivering moments of joy, fulfillment, and connection, I aim to create lasting impressions that exceed expectations. Through personalized interactions and attention to detail, I strive to ensure each customer feels valued and deeply satisfied
I would sell planners. I have always been fascinated with the aesthetic digital planners on laptops on tablets. An emotional experience I would attach is being organized and neat being a student or maybe developing a meal planner for foodies that love to plan their dishes a head of time.
I would like to provide a service of what “good customer service” feels like. I want persons to know that it goes beyond on just doing their job effectively, even if someone is having a “bad day” the customer should not know that and should have a personalized interaction with the customer. Each customer should come and feel as if they are welcomed and leave satisficed. You’ll never know that your are auditioning for your next job.