Once upon a time, a youngster with a big dream borrowed money to spend against it. In the 1990’s: he spent $120 Million to become a success in toys . . . result, failure; $175 Million to become a success in payment processing . . . failure; $170 Million to become a successful price comparison website . . . failure; multiplied millions more to become a movie site, social media company, data company and more . . . failure!

Beyond financial loss, he experienced disappointment, embarrassment, singed reputation and other negative outcomes. Today, we know him as Jeff Bezos of Amazon fame . . . result, $178 Billion in revenues last year, erasing all his previous failures.

Do you dream of big success? If so, develop your appetite for big failures plus repeated get-up-and-go-agains. When you fail, do not EVER consider retreating to the box of “safety.” Observe the failure, modify the approach and go again—differently each time. Resolve to keep trying until you die or get it right, whichever comes first. Every other position is acquiescence, capitulation and surrender.
Never allow failure to become defeat. The joy, wellbeing and legacy-value of one huge success can erase the memories of all the failures along the way. Go again!

QUESTIONS:

What if you die first, will the effort have been worthwhile? Wouldn’t it have been better to take it easy and avoid the bother?

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